This fish, native to the rivers of South Asia, is very popular in Pakistan, Thailand, Bangladesh and northern India, especially in West Bengal. It can grow to over 6 feet and 99 pounds, but is generally marketed much smaller. It is farmed in Karala state, India and has been introduced to other regions for stocking reservoirs and aquaculture. The flesh of Rohu is white, tender, smooth in texture and mild with practically no "fishy" taste. Just about anyone should find it enjoyable.